ACCA launches ‘uncommon’ campaign
ACCA, the largest international accountancy body in the world, has today launched a new advertising campaign which reflects its unique position in the global accounting profession.
Entitled “Uncommon Denominator”, the series of striking advertisements highlight ACCA’s market leading position and innovative approach. They also focus on issues such as the fact that ACCA: has the highest proportion of female members, driven by its inclusive approach; was the first to adopt international accounting standards into its qualification; and that every eight minutes, somewhere in the world, someone registers as an ACCA student.
Allen Blewitt, ACCA chief executive, said: “We wanted a campaign that would reflect the uncommon nature of the organisation. But at the same time as being uncommon, we have significant presence all over the world which you could say makes us accountancy's denominator. ACCA is an organisation which is proud of its achievements and this campaign will set our agenda going forwards."
ACCA has 105,000 members and 240,000 students in 170 countries, and operates through a network of offices and centres in over 75 countries worldwide.
To view the campaign, click here.
Visit the 'Uncommon' campaign microsite
Entitled “Uncommon Denominator”, the series of striking advertisements highlight ACCA’s market leading position and innovative approach. They also focus on issues such as the fact that ACCA: has the highest proportion of female members, driven by its inclusive approach; was the first to adopt international accounting standards into its qualification; and that every eight minutes, somewhere in the world, someone registers as an ACCA student.
Allen Blewitt, ACCA chief executive, said: “We wanted a campaign that would reflect the uncommon nature of the organisation. But at the same time as being uncommon, we have significant presence all over the world which you could say makes us accountancy's denominator. ACCA is an organisation which is proud of its achievements and this campaign will set our agenda going forwards."
ACCA has 105,000 members and 240,000 students in 170 countries, and operates through a network of offices and centres in over 75 countries worldwide.
To view the campaign, click here.
Visit the 'Uncommon' campaign microsite